Just like many people maintaining a ‘personal Instagram’, many restaurants nowadays have their own ‘restaurant Instagram’ (Emerce, 2020). A well running Instagram account of a restaurant can deliver a lot of value: more brand awareness and a positive image for example. In the long run, this can impact the revenue substantially. In fact, 65% of …

Cloud kitchen, ghost kitchen or a virtual restaurant. In 2019, the concept was often included in popular lists of emerging trends (Entree Magazine, 2019; Spronsen, 2019). At that time, the concept of cloud kitchens had not yet completely landed in Europe. 2020 has been a year in which a lot has happened in the world …

An organic restaurant with a small menu against food waste or sustainable products in the supermarket. A great development that such socially responsible initiatives are growing within Europe. It is worth noticing that sustainable restaurants are still scarce within the food delivery market. In this blog we delve into this remarkable phenomenon and expose the …

You did it. You developed a unique concept into a successful business. The success is addictive. You want more. You want to make the step from entrepreneur to franchisor. How much do you want it? The potential and scalability of a franchise formula, that’s what makes it so attractive. A good example is SushiPoint, started …

Positive customer experiences as a driver for better results [PART 1] Positive customer experiences: The phase before ordering food [PART 2] Positive customer experiences: The ordering phase at restaurants [PART 3] Positive customer experiences: The phase after ordering food   In the last part of the blog about customer experience we will go into the …

Positive customer experiences as a driver for better results [PART 1] Positive customer experiences: The phase before ordering food [PART 2] Positive customer experiences: The ordering phase at restaurants [PART 3] Positive customer experiences: The phase after ordering food   This blog discusses the importance of the order phase at (delivery) restaurants, the focal point …

Positive customer experiences as a driver for better results [PART 1] Positive customer experiences: The phase before ordering food [PART 2] Positive customer experiences: The ordering phase at restaurants [PART 3] Positive customer experiences: The phase after ordering food   In this part of the blog about customer experience, we cover the first phase of …

Positive customer experiences as a driver for better results [PART 1] Positive customer experiences: The phase before ordering food [PART 2] Positive customer experiences: The ordering phase at restaurants [PART 3] Positive customer experiences: The phase after ordering food   How do your customers experience an order at your restaurant? Is your website user-friendly, are …

70% of the customers trust online reviews and 65% of the customers purchase a product from a brand they did not even consider before reading reviews (Floyd et al., 2014). In other words, it is important to pay attention to reviews, especially the negative ones. Optimizing the customer experience is a good place to start. …