What is the minimum your delivery restaurant website must meet to compete with Take-Awy?

More and more catering entrepreneurs are opting for their own ordering website for their delivery or takeaway restaurant. With this they are no longer dependent on platforms such as Take-Awy.nl and Deliveroo. You save a commission of 14% per order. An average delivery restaurant quickly saves €10,000 per year. Calculate yourself how much this is for your restaurant?

Clear and attractive website

A clear and attractive website is also important to ensure that customers place an order through your website, and not through competitor Take-Awy. Provide a clear structure and layout, so the customer immediately knows where to go. It is also important that the customer immediately sees that the website belongs to your restaurant. Create recognition and an online experience by adding clear photos and videos. Moreover, on your own website you have the opportunity to provide additional information about your offer. It is also very important that the ‘order’ button is clearly visible. So pay a lot of attention to the Usability of the website. Usability means “usability.” How much effort does it take your customers to reach their goal, that is, to place the order?

Get found

Take-Awy pays a lot of attention to search engine marketing: the search terms people type into search engines. For example, if someone searches for ‘order pizza’, the local Take-Awy.nl pizzerias will be the first in the search list. So your website can be as good as it is, but if your customers can’t find it, it’s no good. Less than 10% of people do not look beyond the first search page. That is why CashDesk spends a lot of time on the findability (SEO) of your website. SEO is the abbreviation of Search Engine Optimization. These are methods to make your website rank higher in search engines. By being found better online, you increase the chance of more visitors and thus more orders.

Online reviews as a marketing tool

Reviews are very important to attract (new) customers. After all, people are more likely to order something from a restaurant that has a lot of positive reviews. You can also use these positive reviews as a marketing tool on social media. Use a graphics program to give the quote a nice shape. Also, always include where the review was posted (TripAdvisor, for example). You can also share photos your customers took of the food on social media. Always ask permission from the creator of the photo, though. Or give credits to the person who took the photo. You could also, in exchange for a review, give people a discount on their next order.

Ensure customer loyalty

Returning customers are very important for restaurants. Therefore, it is very important to make a smashing impression. You can do this, for example, through loyalty programs. Take-Awy works with a loyalty program. When you order at Take-Awy.nl, you receive points. You can exchange these points for special offers at different restaurants or for vouchers from Take-Awy.nl. Thank your customers for their visit and let them save up for a free meal or dinner at your restaurant. You can link this loyalty system to your website’s checkout system. That way, at checkout, loyalty points are cashed in or added.

Reduce prices or offer discount code

The moment your customers can order food through Take-Awy as well as through your own ordering website, they will be more likely to do so through Take-Awy. To entice people to order food through your website, you could choose to lower the prices from a certain amount. Or charge no delivery costs. This way, you encourage customers to place an order through your delivery restaurant website. You can also give your customers a discount if they order through your website, for example 10% on the order. In this way you create good Take-Awy competition. You can print this code on a flyer that you give with all orders. Did a customer order through Take-Awy? Then they see through the included flyer that they are cheaper next time they order through your ordering website.

Offers a variety of payment options

Anno 2022, there are an awful lot of online payment methods. Take-Awy also offers different payment methods. Therefore, we advise Take-Awy competitors to use different payment methods as well. After all, every customer has different preferences. Even better: there’s a big chance that clients drop out if their preferred payment option is not available. iDeal is by far the most popular payment method in the Netherlands. Do tourists and/or expats also order regularly through your website? Then it is also wise to offer credit card payments and/or PayPal.

Mobile-friendly website

It is also very important that your website be mobile friendly. After all, most customers order their food from their phones. If your restaurant’s website does not work well on a smartphone, chances are that the customer will look at a competitor’s website. There are several ways to make a website mobile-friendly. For example, by choosing a responsive design. This automatically resizes the website to fit the individual user. Also make sure the search function is clearly visible. That way people won’t immediately drop out if they can’t find certain information. Also good to know: Websites that are mobile friendly rank higher in mobile search results than websites that don’t do well on smartphones.

Up-to-date information on the website

Not keeping your website up to date can lead to frustrated customers. After all, how annoying is it if it lists incorrect business hours? Or if it lists old offers? Therefore, make it a monthly routine to check the website. Is all the information still correct? Is the correct menu displayed? Are all pages still working? Also check all social media channels and test if the contact form on the website is still working. This way, you make sure your customers don’t drop out to competitors Take-Awy.

Quick website

A fast website is also very important if you want to compete with Take-Awy. Because why should the customer wait 10 seconds for your website to load when the website of Take-Awy loads in no time? A fast website ensures that your visitors stay longer on your website and come back more often. Research has shown that 53% of mobile users abandon a website if it takes longer than 3 seconds to load (WebLeads, 2022). A fast website is also important for a high ranking in Google. This is because Google sees a fast website as a user-friendly website. These websites are preferred over other websites.

 

Would you like your own ordering website for your delivery or takeaway restaurant? Then contact us to discuss the possibilities. We will make sure you have a website that is easy to find, in your own house style and meets all modern requirements.

 

Sources:
https://www.horecawebservice.nl/website-tips/mobielvriendelijke-restaurantwebsite/
https://pocketmenu.nl/blog/6-tips-voor-een-goede-restaurant-website
https://www.thuisbezorgd.nl/partner/blog/boost-je-business/op-deze-7-manieren-geeft-thuisbezorgd-nl-jouw-bedrijf-een-boost/
https://tosch.nl/5-redenen-waarom-uw-website-een-beveiligde-verbinding-moet-hebben/