Stand out in Google with a Google post

What is a Google post?

A Google post allows restaurants, for example, to distinguish themselves by displaying up-to-date information and consumer offers. A Google post appears in Google search results or on Google Maps, allowing consumers looking for your business to immediately view current information or an active promotion. Because a Google post can particularly make a difference for a local concept, this Google service is highly suitable for restaurants.

 

 

Extra visibility

This extra visibility makes it easier to encourage customers to order directly from your own website. This can be achieved through a discount on your own website or a promotional product that can only be ordered through your own site.

 

To measure is to know!

It is also possible to include a link in a Google post. In that case, you naturally want to know how often the link has been clicked. Google tracks this for you, so you can see for each Google post how many times it was clicked or how often the featured link was visited. This allows you to see, for example, which promotions receive a lot of attention and which ones do not. This can be useful for future promotions or for testing a small-scale campaign.

 

How do you create a Google post yourself?

• Log in to Google Business Profile.
• If you have multiple locations, open the location you wish to manage.
• Click on Create post or click on Posts in the menu.
• The ‘Create post’ screen will be displayed. Choose the type of post you want to create based on the options provided.
• Options will be displayed allowing you to add photos, videos, text, events, offers, and a button to your post. Click on each desired field and enter the relevant information.
• Click on Preview to view a preview of your post.
• If you are satisfied with the preview, click Publish in the top right corner of the screen. If you wish to change the post, click Back in the top left of the screen. You can then edit your draft until it is ready for publication.

What should you consider when creating a Google post?

• Click on offer.
• Enter the title of your offer under the title heading.
• Choose a start date and an end date.
• If you have a discount code, you can optionally enter it under the discount code heading; for CashDesk customers, this can also be done in Ssc2.
• If you want to add a link to your offer, for example, you can do so by entering a link under the ‘link to redeem offer’ heading.

Using a Google post with CashDesk.

With the help of a Google post and CashDesk, it is possible to create extra visibility. If you have a discount code, you can enter it under the discount code heading; for CashDesk customers, this can also be done in Ssc2 (website backend). It is advisable to try out new marketing opportunities. You can do this together with CashDesk, your partner in food delivery. Do you want to know if your restaurant is keeping up with the times? Then view a blog about innovations and developments here.

Would you like marketing tips for your franchise chain?

Then view 5 marketing tips for restaurant franchisors here.