How hospitality entrepreneurs are getting more orders through their own websites (and becoming less dependent on Thuisbezorgd)

Why your own website is the key to more sales

Many hospitality entrepreneurs use platforms such as Take-Awy, Uber Eats and Deliveroo to sell food online. Convenient, but pricey: commissions run as high as 30% per order.

With your own online ordering system on your website, you can keep that money in your own pocket, increase your margin and keep more direct contact with your customers.

💡 Cashdesk helps hospitality entrepreneurs with a complete ordering and payment system that you can easily place on your own site. Read more about our ordering system “

1. Establish a user-friendly online ordering system

• Mobile-friendly design (80% of orders come via smartphone)
• Fast charging time (max. 3 seconds)
• Clear menu with clear pictures
• All popular payment options such as iDEAL, Apple Pay and Google Pay
• Track & trace this allows customers to know the status of their order (and prevents many phone calls!)

💡 With the Cashdesk ordering system, you customize your menu, prices and promotions yourself without technical knowledge.

2. Score high in Google with local SEO

People often search on terms like “order pizza Amsterdam” or “sushi takeout Utrecht.” That’s where you want to be on top with your own site.

• Use your city or district name in page titles, headlines and text
• Optimize your Google Company Profile with photos, opening hours and your order URL
• Collect and respond to Google Reviews
• Write pages or blogs with keywords like “best pizza in [city]” or “online food ordering [city]”

💡 With a Cashdesk website we have already made sure you are found in Google Respond to reviews.

3. Give customers a reason to order directly from you

• Lower prices on your own website
• Free delivery over a certain amount
• Exclusive discounts only through your site
• Savings points or discounts for repeat orders

💡 Tip: On Take-Awy, set your prices slightly higher than on your own site – that way you automatically send customers to your ordering platform.

4. Drive traffic to your order page

• Put your order URL on packaging, bags and napkins
• Include with each order a flyer with a discount code for ordering online through your own site (also available from us)
• Share promotions via social media with a direct link to your order page
• Place a large sticker on your front door with a QR code for your restaurant (also available from us)
• Put your own your website on your receipt with promotions or discounts
• Send regular newsletters with new dishes and offers

5. Measure, analyze and improve

Use tools such as Google Analytics and your ordering system statistics to see:

• How many orders come in through your website
• Which actions and dishes work best
• Which pages draw the most traffic

Conclusion

By investing in your own ordering system, you will keep more margin, build a loyal customer base and be less dependent on expensive platforms.

💡 Want to know how you can have a fully functioning ordering system on your website within a week? Contact Cashdesk directly. Contact “